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Young Entrepreneurs

Entrepreneurship and innovation in an Ivy League University

Course Requirements

  • Due to the high level of academic content, Bucksmore Young Entrepreneurs has a minimum level of English of B1+ on the CEFR scale.
  • The age range for students at Young Entrepreneurs is 14-17.

Course Content

Across different weeks of the course, students will explore different areas of the business world and put this into practice in team challenges.

Each week follows a different theme, which contains two full-day excursions and a visit to a local business.

Week One: Business Analytics

Students will study various techniques such as essential business intelligence that looks at historical data against performance and statistical analysis to predict the future performance of products or services. In addition, students will test how business analytics can be used to support tactical decision-making in response to unforeseen events. In the final lessons, students will link analytics to entrepreneurial opportunities to plan finances and opportunities for the future without guesswork.

Topics covered include:

  • Introduction to big data
  • Linking entrepreneurship to analytics
  • Predicting and forecasting from data
  • Financial risks in business
  • Optimisation using analytics
  • Statistics & quantitative data
  • Simulating future models & trends
  • Data based decision making

Week Two: Marketing & Advertising

Students will explore areas such as market research and target markets, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. The syllabus also examines present-day marketing strategies and has a consumer behaviour component to help emphasise the marketing principles in today’s business world. Practical elements in the week allow students to research, create and present an effective marketing plan. Lessons involve discussions around the various solutions to marketing cases by the application of marketing principles.

Topics covered include:

  • Foundations of marketing
  • The marketing mix
  • Consumer behaviour
  • Target marketing & strategy
  • Elements within a marketing plan
  • Global cultures & marketing to the world
  • 21st-century consumerism
  • Advertising, promotion & public relations

Week Three: Innovation & Enterprise

Students will discover the practices and processes that entrepreneurs use to manage innovation effectively. The syllabus focuses on entrepreneurial firms and organisations that have been successful as well as unsuccessful in their innovation. Innovation and enterprise include a variety of topics such as approaching innovation issues, managing new concepts and accounting for future innovation. These topics will be presented and studied from an entrepreneurial perspective.

Topics covered include:

  • What is an enterprise?
  • Developing new ventures
  • Key components of a business plan
  • Market research & planning
  • Innovation through technology
  • Financial planning
  • NYSE-Buying & Selling
  • Implementation & delivery of new ideas

Week Four: Business Management

Students have the opportunity to discuss and uncover answers to these core questions. Proper management is essential to starting, growing, and maintaining a business once it has achieved some measure of success. This week aims to help young entrepreneurs understand how to be a better manager through planning, decision-making, motivating, leading, and communicating more effectively.

Topics covered include:

  • Business objectives & ethos
  • The role of a manager
  • Managing resources & people
  • Cash flow and accounting
  • Boardroom negotiations
  • Quality management & production efficiency
  • Crisis management
  • Global markets & promotion
Course Details
Young Entrepreneurs includes:
  • 15 hours tuition per week & 10 hours of team challenge
  • 2 full-day excursions per week
  • Full evening activity programme including sports, games and cultural trips
  • Personalised report card & certificate upon graduation
  • Maximum class size of 11 students